Tips for an Autumnal PR Boost

Autumn is a beautiful time of year – the colours we see in this season are vibrant and cosy and it is a good time of year to think about getting creative with your PR as we come into the latter parts of the year.

Halloween

It isn’t too late to conjure up some clever concepts for Halloween coverage. Halloween is talked about right up to the day itself – whether that is spooky days out, Halloween party tips, creating Halloween costumes from scratch or Halloween cocktails and drinks, it is a great way to drive some interest before the end of the month and the day itself.

Colour changes

With the leaves changing colour, it can be an easy win to come up with creative ideas relating to autumnal colours. Perhaps you have a product that is perfect for seasonal home decoration? Or cosy jumpers that are perfect for nights at home whilst the cold weather comes in. Whatever it is, relating your PR to usual autumnal colours can be simple to get boost your coverage.

Food!

As the nights draw in, cravings for warming, comfort food start to kick in. Whether it is chunky soups with crusty bread, or casseroles and pasta dishes. If you can find a way to link to your services or products to food then do! It could be anything from how a particular food makes you feel in the cold weather, what food is the most popular in your household this time of year (remember, behind the scenes content makes your and your business more relatable!), or even how a particular food type helps your business motivation.

Gift guides

Gift guides are a must for any product based company who wants to up their brand awareness this time of year. There are a myriad of publications looking for relevant products to include to showcase and recommend to their followers, all you have to do is spend a bit of time researching which are relevant to you and pitch! Halloween gift guides then lead on to Christmas gift guides – such a key part of the Q4 selling period. If you want to learn how to easily pitch for Christmas gift guide inclusion then make sure to sign up to be the first to get information on my step by step guide.

The final months of the year are a good opportunity to give your business a final media boost before we move on to the coming year and the PR strategy ahead!