The Power of PR

Once up a time the PR industry was all about schmoozing, and long - sometimes boozy - lunches and building relationships in person. This has all changed thanks to the internet and the journalist pool getting smaller. Journalists just don’t have the time anymore to spend hours wiling their time away catching up with old pals - it has to be worth it for them.

PR is not just for those companies with the big budgets and the swanky offices, it is now for anyone. Anyone who wants to tell their story and knows how to do it.

Yes, there are more brands trying to grab the same opportunities now than ever, but making your story stand out from the crowd can lead to stellar coverage which means more brand awareness and, in the long term, more sales.

PR can help you to highlight your unique selling points.

Crafting your own narrative can help shape your brand now and also give insight into the business you want it to become. It aids in increasing credibility - whether you are a product based or service based business.

PR is about building your brand, getting it seen, increasing the awareness and your customer loyalty.

The ultimate outcome of your PR is down to you. Do you want it to increase visitors to your website? Increase email sign ups? Place you as an expert in your field? It can do all of this and more - and the best part is you get to decide.